Business Curriculum
SPORTS & ENTERTAINMENT MARKETING
Credit 0.5; Semester; Grades 9, 10, 11, 12 (Practical Art Credit)
Prerequisite: None
Course Description: This course is designed to further students' knowledge and interest in the marketing field. This course will cover basic marketing, target marketing, segmentation, sponsorship, event marketing, promotions, sponsorship proposals, and sports marketing plans as applicable to the Sports and Entertainment industries. The co-curricular organization DECA is an opportunity for students interested in challenging their newly acquired business skills. This organization offers many benefits and exciting activities for marketing students, including competitions, awards, scholarships, job opportunities, and travel. *Participation in DECA is available and encouraged.
ESPORTS MARKETING (MANAGEMENT & GAMING)
Credit 0.5; Semester; Grades 10, 11, 12 (Practical Art Credit)
Prerequisite: None
Course Description: Welcome to the world of professional video gaming, popularly known as Esports. Esports is one of the fastest-growing industries in the world. Scholarships and college degrees are now being offered around the country with no end in sight in the growth of more opportunities. The global audience for Esports is projected to grow from almost 400 million people in 2018 to 589 million by 2020. This course is designed to introduce students to the career opportunities, major tools, and business concepts required to manage the execution, organization, and operation within the Esports ecosystem. The co-curricular organization DECA is an opportunity for students interested in challenging their newly acquired business skills. This organization offers many benefits and exciting activities for marketing students, including competitions, awards, scholarships, job opportunities, and travel. *Participation in DECA is available and encouraged. Games: (League of Legends + Rocket League)
Length: Semester
Prerequisite: None
Entry Level: 9
This course will focus on career exploration and computer application concepts. Students will use the MCIS website to conduct career research, results will be saved and re-evaluated in CCR II.
Length: Semester
Prerequisite: None
Entry Level: 11
This course will continue to look at college and career options as well as cover personal finance concepts that students will need once they graduate. Topics covered will include; checking, saving, types of credit, managing credit, budgeting, taxes, insurance and investing.
Length: Semester or Year Long
Prerequisite: None
Entry Level: 9
DECA is a business club whose mission is to prepare emerging leaders and entrepreneurs to be college and career ready. This course is designed to focus on projects for DECA including writing business plans, marketing plans, and preparing for business oriented role play scenarios. This class will travel to the State Leadership Conference in February each year, requiring 2 days of travel and participation in fundraising.
PHSN TV/FILM & SCREEN I & II (I & II allows for students to take for multiple semesters)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: None
Course Description: This course is designed for those students interested in broadcast news. Students will produce, edit, and perform the television news and announcement program. Hands-on technical expertise in filming and editing with Adobe Premiere, Adobe Photoshop, Adobe After Effects, Green Screen Technologies, and studio production will be taught.
Courses: Film I/II: Independent Study Only - Requires teacher's approval.
GRAPHIC DESIGN 1 (Adobe Photoshop + Adobe Premiere)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: None
Course Description: In Graphic Design I, students will follow an activity-based syllabus that teaches design principles and image editing, and illustration techniques for producing design projects for web, print, and video delivery. Each activity has a small task within, so students are learning and refining their skills as they complete each task. Also, in this course, students will learn the basics of film editing, and students will learn to study, edit and create films. Students will expand their knowledge and use of the industry-standard non-linear video editing program Premiere Pro.
GRAPHIC DESIGN 2 (Adobe Photoshop + Adobe Illustrator)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: Graphic Design 1 Preferred - Not Required
Course Description: Graphic Design II is a class that teaches art and technology. In this class, students will use design as a creative process in business communication. Students will also explore various methods used to create and combine words, symbols, and images to create a visual representation of ideas and messages. Students will use the basic elements and principles of art and learn how to use the computer programs Adobe Photoshop and Adobe Illustrator. This class teaches the basics of Graphic Design through an illustrative and corporate view.
WEB PAGE DESIGN (Adobe Dreamweaver)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: None
Course Description: This course introduces intermediate to advanced web page design techniques. Topics include customer expectations, advanced markup language, multimedia technologies, usability and accessibility practices, and techniques for evaluating web design. The course will utilize online web design programs such as Google sites and Weebly. Then we will take it to a more advanced program Adobe Dreamweaver, where students will learn to professionally customize websites. Upon completion, students can employ advanced design techniques to create high-impact and highly functional web pages.
MULTIMEDIA PRODUCTION & DESIGN (Adobe Animate + Adobe Illustrator)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: None
Course Description: This course will deal with the analysis, design, and implementation of multimedia software. Projects emphasize user interface design, content design with storyboards or scripts, and the creation of graphics, animation, audio, and video material. It also included software development using high-level authoring tools, such as Adobe Animate. We will then take the skill set from Adobe Animate and the use of keyframes to apply to the program Adobe After Effects. This special effect program is used by the leaders of the effect industry.
PHSN TV/FILM & SCREEN I & II (I & II allows for students to take for multiple semesters)
Credit 0.5; Semester; 9, 10, 11, 12 (Practical Art or Fine Art Credit)
Prerequisite: None
Course Description: This course is designed for those students interested in broadcast news. Students will produce, edit, and perform the television news and announcement program. Hands-on technical expertise in filming and editing with Adobe Premiere, Adobe Photoshop, Adobe After Effects, Green Screen Technologies, and studio production will be taught.
Courses: Film I/II: Independent Study Only - Requires teacher's approval.